{"id":26,"date":"2015-12-02T00:02:51","date_gmt":"2015-12-02T05:02:51","guid":{"rendered":"http:\/\/johnveltri.me\/blog\/?p=26"},"modified":"2015-12-02T00:19:10","modified_gmt":"2015-12-02T05:19:10","slug":"4-thought-provoking-reasons-to-ignite-your-personal-brand-in-2016","status":"publish","type":"post","link":"http:\/\/johnveltri.me\/blog\/4-thought-provoking-reasons-to-ignite-your-personal-brand-in-2016\/","title":{"rendered":"4 Thought-Provoking Reasons to Ignite your Personal Brand in 2016"},"content":{"rendered":"


\n<\/a>Most people in business know it is important to have a strong personal brand.<\/h4>\n

But it is rare for people to make a concerted effort to develop one.\u00a0 Perhaps you\u2019ve thought \u201cNo one actually does this\u201d, \u201cCan\u2019t I just let my experiences speak for themselves?\u201d, \u201cMaybe I\u2019ll just give my LinkedIn profile a refresh\u2026\u201d<\/p>\n

Creating your personal brand should be a priority for you in 2016. Here are 4 compelling reasons why:<\/h4>\n

1. Brands are Valuable and Desirable<\/h2>\n

Think for a moment about your favorite brand.\u00a0 Apple, Starbucks, and Google are a few of my own, and it is no coincidence that two of these three happen to be #1 and #2 on Interbrand\u2019s Most Valuable Brands 2015<\/a> list.<\/p>\n

Google consistently tops Fortune\u2019s list of Best Companies to Work For<\/a>, Starbucks has transformed a cup of coffee<\/a> into a $4 Starbucks experience with fierce customer loyalty, and Apple is widely expected to become the world’s first $1 trillion company<\/a> within the next couple years.<\/p>\n

Having a strong personal brand will make you more desirable by hiring companies, for both getting the job, as well as likely eliciting a higher salary offer.\u00a0 Consider development of your personal brand as an investment in your future.<\/p>\n

\"Difference<\/p>\n

2. It Makes Big Decisions Easy<\/h2>\n

When you have the ability to ask yourself if a decision is \u201con-brand\u201d, the answer is usually clear.\u00a0 Whether it be accepting a new job, deciding to volunteer for a new project, or debating what to post online, your decision is either on-brand or it isn\u2019t.<\/p>\n

Having this filter through which to make decisions not only helps you decide, but gives you the confidence to know that what you are doing also is helping to build your brand.<\/p>\n

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